Most small businesses want to know which marketing strategies to invest in. When you have a limited marketing budget, it is important to spend it wisely to get the most out of your money. Digital Marketing is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and increase sales over time. That’s why 97% of marketers use social media to reach their audience.
So what is it about social media marketing? Here are 15 main reasons social media marketing is important to small businesses.
Reasons Small Business Should Be Social Media Marketing
Your customers on social networks.
One of the best reasons for marketing your small business on social media is that your customers spend time on these channels. According to statistics, 70% of the US population has at least one profile on social networks. It is expected that by 2021 the number of users of social networks in the world will reach approximately 3.1 billion. With so many consumers using social media every day, this is a great opportunity for small businesses who want to attract their online audience.
Not only are your customers on social networks, but there is a high probability that many of them will check these sites every day.
Communicating with your target audience can be easy if you are active on the channels they use most often. In other words, don’t let your audience come to you – go to your audience! If you are not already on social networks, you may miss an important opportunity to connect with your customers and attract new customers.
Consumers will be more susceptible to your messages when marketing through social networks.
Users are active on social networks because these channels provide a fun and easy way to chat, keep in touch with friends and family, and keep abreast of what’s happening in the world. Usually users are not on these channels awaiting their marketing. But this does not mean that users of social networks do not follow and do not interact with their favorite brands.
In fact, 95% of online users between the ages of 18 and 34 are likely to follow the brand on social media. However, when users follow brands and interact with their social media profiles, this is because they discover that the content and information in these social media campaigns are valuable. Users of social networks are open to interact with brands on social networks, regardless of whether they are looking for offers, enjoy entertaining content or just want to learn more about the brand.
The reason consumers may be more receptive to your brand’s post on social media is because social media allows you to engage in dialogue and showcase the other side of your brand. The content that you publish on these channels contributes to the personality of your brand and helps you show its voice. In social networks, you can create original contacts with potential customers and consumers, and not just distribute direct marketing messages. This is what consumers usually respond to.
Social media marketing can help increase brand awareness.
Another advantage of social media marketing is that it helps you improve your visibility and thus increase your brand awareness. Your company’s social media profiles offer new opportunities for sharing content and truly represent the voice and personality of your brand. By placing attractive content that adds value to your target audience, you make your brand more accessible and familiar to new and existing customers.
For example, let’s say there is new progress in finding your brand on social networks. They may not have heard of your company before, but with your social media content, they can learn more about your brand and its value. The same situation may apply to your existing customers. After viewing your content on social networks, existing customers can better know your business, which can increase their interest in frequent purchases.
Social media marketing increases incoming traffic.
Your social media profiles provide another way to drive more traffic to your site. This makes social media marketing a great strategy to complement your SEO efforts. Another part of the content that you publish on social media profiles is another opportunity to attract new visitors to your site. As soon as a visitor reaches your site, you will have the opportunity to convert.
To get the most traffic possible, it’s important that you always post engaging content and add value to your target audience. The higher the quality of the content that you publish on social networks, the more opportunities you will have to attract new customers and redirect them back to your site. If your site is optimized for conversions, it will only be a matter of time before converting new customers to consumer.
Various social media channels help you reach a specific audience.
Another advantage of social media marketing is that you can strategically target different audiences based on the channels your brand is working on. Instead of just posting your own marketing message to the public, you can reach the target market and work to increase the number of potential customers on your site.
Create a clear list of demographic values for your audience – the more detailed, the better. This list may include gender, age, location, interests, brands, hobbies, etc. Knowing these values will help you better understand the social media channel that you must use to access them. In addition, it helps you create content that will attract your audience and thereby increase your chances of conversion.