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If you are not familiar with the factors that influence the search ranking of your sites, you may be pushing your company further down the list of Google search results without even realizing it. If your website falls into one of (or all) of the following four categories, it is time to consider some digital marketing improvements if you want your website to rank higher in search results. If you want best digital marketing services then click on link Digital Marketing Services in UAE.
Duplicate Content
First, let’s start with the most important factor of any website: The content. If there is something that Google loves, it is new, new and unique content. Google will assume that the content you are sharing on your website is unique and original to your business, not just scraped or borrowed from another site. Having the same content as another website confuses search engines because they won’t know what information is most important. In turn, Google has a hard time determining who should be placed higher in search rankings.
Trust us when we say that we understand how slow and tedious it can be to find the time to develop full content and rich in keywords, but it is crucial to a successful digital marketing strategy. Copying and pasting or simply rewriting existing content from another source will do more harm to your business than it will be good, so find the time to develop unique content to make your brand stand out. In addition, you do not want to promote your business to be equal to another place. You should highlight certain things that make your brand different from your competitors. By using the unique voice of your brands in your content, the writing process will be natural.
Slow Page Speed
A higher ranking in Google search results means much more than simply delivering the most relevant results to search engines based solely on quality content. Google also focuses on offering the best possible experience. I think we can all speak from experience when I say that when a website loads slowly, you are likely to feel frustrated and leave the website. This is exactly what Google does not want you to do. That is why your chances of getting a higher ranking in search results also depend on the speed at which your site loads.
In 2010, Google started to integrate site speed as a search factor for positioning. Fortunately for digital marketing specialists, there are a lot of useful tools that easily measure the speed of the site. Some of these tools even point to specific problem areas that may need to be addressed.
SSL Certificate Is Missing
Recently, Google has implemented its last step to make everyone’s online experience more secure by using SSL certificates. You wonder what an SSL certificate is, right? SSL certificates link domain names, organizational identity and location. When you install the SSL Certificate on your web server, you automatically start a more secure session within browsers.
The most simplistic way to break down that simply means that instead of your website saying http: // www., You should read https: // www., Which means secure Hypertext Transfer Protocol. Google marks websites with HTTPS as “Unsure”, which will immediately deter visitors from browsing your website. So, if your website is not yet protected with HTTPS, now is the time to start reconsidering things …
Lack Of Adaptive Design For Mobile And Responsive Devices
As marketing efforts continue to shift to the digital world, it is essential that your website be compatible with mobile devices. People are increasingly using mobile devices, such as smartphones, tablets and iPads, as their main Internet access point. Google even came out and said they plan to actively degrade websites that are not suitable for mobile devices and strongly recommends that websites start using Receptive Website Design (RWD).
RWD is the approach that suggests that the design and development of a website should be done with the user in mind, which means that your website should be easily adapted and respond to the user’s behavior and environment depending on the screen size, the orientation and the platform on which it is being viewed.
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