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Content marketing accounts for more than 86% of marketing strategies in 2018, but it can be difficult to find internal resources to deliver regular content that is sold.Outsourcing marketing tasks, such as blog writing and SEO or PPC analysis, will help your internal team stay focused on basic daily tasks.

It makes sense to hire a professional who can provide expert knowledge and help your content marketing strategy provide the ROI you deserve.The hiring of independent workers and agencies has advantages, but one may be more suitable for your business than the other. Read on to find out if you should opt for a freelancer or a Content Creation Agency UAE  to help your business.

Decide When To Outsource

Before you begin, it is important to understand why you are considering outsourced equipment instead of hiring internal staff.It is important to have basic staff who work from 9 to 5 every day in your office. They keep your business running and have their only interests based on the success of your company. They have no other clients to attend to every day: their business is your business.

However, outsourcing means that you can delve into a great deal of expert knowledge without paying overhead such as taxes, operating costs of the workstation and holiday pay.It also only pays for the time a provider is required. Internal staff is paid every day, whether they achieve their goals or not. An agency or a freelancer, on the other hand, can be hired for a specific job or project.There is no waste of time: a subcontracted provider focuses only on the job for which he has been hired.

Freelancer Vs Content Creation Agency

The main difference between an independent professional and an agency is the number of people involved.An agency will often offer a turnkey package. Whatever you cannot do with your internal team, a content agency is likely to offer as part of the service.An independent professional, on the other hand, is a single operator with a thorough knowledge of his area.When deciding which business model best suits your needs, you should also consider the following factors:

The cost

Usually, an independent professional will cost you less than an agency. An independent worker will bill you for the work done, while a content agency will generally work with a monthly retention rate.This means that an independent rental is cheaper, since it has the benefits of an additional staff member without the overhead of employees, such as taxes. There is also no free time paid: you are billed only for the time worked.An agency is more expensive due to the higher operating costs of managing a complete team. However, consider the other factors, such as experience, knowledge and availability, before opting for an independent rental just because they are the cheapest option.

The Pool Of Experiences

An agency team will have several specialists, such as a writer, a PPC expert, an account manager and a public relations representative. You are paying to use the full knowledge of all these staff members, without the cost of hiring them internally.

The wealth of experience in the agency team is reinforced by the portfolio of each team member. They can use their real-life personal experience to improve their marketing strategy. While an independent professional will also do so, his experience is limited to his own knowledge of work rather than a complete team.

If you are looking for a deep experience for content that improves your conversion rates, then a freelance writer may be the best route for your business.The PPC, the PR and the content design that an agency can offer are all extras to deliver excellent writing that affects its results. See here for more information about why content writers are the cornerstone in any independent agency or model.

Personal Contact

One of the great advantages of working with a freelancer is guaranteed one-to-one contact.An agency will often provide you with a point of contact, but you can receive communications from other people on the team at different stages of a project. This can become confusing and also affect your own productivity, as it may be necessary to repeat among team members.

An independent worker will be the only point of contact for your project. They will have a deep understanding of their brand, their mission and their project.


Although an independent worker will have a deep knowledge of his business and the project, he will have commitments with other clients. This means that you may not be able to get them when you need it.However, an agency team will always have someone available to talk when they need it. They may not have as deep knowledge of their project as an independent professional would, but they will be able to respond more quickly than an individual.

In addition, an agency team can address multiple tasks at once. For example, an SEO expert might be working on keyword analysis, while another might be designing their new website. An independent worker only has a pair of hands, so projects can take longer.

The Resources

Freelancers often work with limited resources. This is because they will invest in software and other resources that are more relevant to their niche ability.For example, a blog writer is unlikely to pay a considerable monthly subscription to advanced design software. On the contrary, a graphic designer would have little need for SEO tools.

An independent worker does not need to invest in a wide range of resources: companies hire them for their niche and specific skills. Instead, a company that needs a wider range of support would benefit from hiring an agency.An agency invests in all the resources that a company may require. A customer will benefit from a broader group of software, technology and industry subscriptions, than with a freelancer.

The Portfolio

An independent professional can show you examples of previous projects in which they have worked with other clients. This will give you a clear idea of   your work standard, since you know it will have been produced exclusively by them.An agency, on the other hand, will have a much broader portfolio to offer. A team can present you with some impressive names in your sliding file, but be sure to ask if the people assigned to your project have personally worked on any of the portfolio samples that have impressed you.

The benefit of an agency with a large portfolio is that you know you are receiving a lot of money for your money. Even if the people on your assigned team have not worked on the name removal projects that the agency uses in their portfolio, they will be led by someone who did.

How To Choose A Content Agency

It is about both chemistry and similar work ethics as well as experience.An agency, on the other hand, will focus more on the efficiency of delivering a project: the relationship may be more commercial, but it is done.If you have decided that an agency is the route for you, check out this list of essential things to look for when choosing the best content creation agency for your business.

For more information visit website World Digital Network

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