The essence of any good marketing strategy is going to the place of your customers, and today means having an effective online presence. The global network has revolutionized the way the general store for products and services is moving, and people are increasingly turning to the Internet and social media to search for their purchases before they squeeze the trigger.
The big companies understand this and rely on their own digital marketing divisions to build their brands, mobilize their customer base, and increase their market share. But digital marketing is not the only boycott of big companies with deep pockets.
The Internet has contributed to the stadiums, and small business owners can benefit from digital marketing techniques to reach the highest levels with their main competitors. Unfortunately, many small business owners fail to know what this internal marketing can do to them, and how it can help in the development of their companies and make them thriving.
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Digital Marketing – Are You Missing?
If you think digital marketing has nothing to offer to your small business, think again. In the latest estimate, more than 60% of all online shoppers started their transactions through public search. This means they have been unclaimed clients who are open to finding new companies that offer the product or service they need.
However, not only online shoppers are the ones who get the trouble. Recent statistics indicate that more than 81% of all shoppers are looking for a product or online service before buying, be it online or in an enterprise of brick and mortar.
It’s a huge group of potential customers and customers that you might miss if you do not have an online marketing strategy. If that is not enough to interest you, let’s take a look at what Internet marketing can do for your small business.
What are some examples of digital marketing channels?
Search engine optimization
Marketing Social Media
Reach more people
Digital marketing allows your company to reach more potential customers, and your reach is limited by your ambitions. For example, a local mom and pop restaurant can use the Internet to promote their business using local SEO strategies and build their reputation as the city’s best restaurant. Drive customers to their doors through mobile searches and online reviews.
Retailers can use inbound marketing campaigns to reach beyond the distance barriers to service customers throughout the country, even worldwide. Digital marketing can be used to expand your target market, making your brand more known to potential customers.
But digital marketing is not only about increasing customer base, but also about building long-term relationships with these customers, using technologies such as marketing through social media. Customer retention is one of the keys to growth, and internal marketing is a vital element. It can start with something as simple as an email confirmation after purchase and extends to building an online community through Facebook, Twitter and Instagram.
You can use email marketing to provide customers with special discounts, and encourage them to leave product feedback on your website. Create a fun and informative blog that keeps customers coming back to your website (even when you do not make a purchase) and encourages them to share your content and brand with others, increasing your potential customers again.
Make use of social media even further
Social media has become an increasingly important part of any successful marketing strategy, especially when using social signals in search engine optimization. Provides a unique opportunity for small businesses to increase their visibility on the web, create their brand, and increase traffic to a primary website where leads can be converted into customers. A recent study by the Harvard Business School found that consumers were heavily influenced by social media, and that companies with social media presence experienced a moderate increase in sales by 5%.
Target your audience and your ads
A large part of digital marketing is data collection and research. You know what your customers buy, how many times they buy, and what areas your website visits most often. This data can be used to personalize the customer’s web experience, keep the products and services they care about above all in their minds and allow you to make practical suggestions on future purchases.
The same data can be used to help you direct ads to specific customers, offering products and services that you know are already ready to purchase. Sites that use WordPress can promote their website in many ways as well. This makes your paid ads more effective, and gives you a better return on your advertising dollars.
Digital marketing is not only for large companies and big companies. It’s a cost-effective way for small businesses.
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