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Make real connections with target audience is One of the keys of successful marketing. These days, when you want to connect with someone in your personal circle, you probably do it by text message.When companies want to connect with customers, they mostly use email, but if you want to move your communication to a more immediate environment that feels more personal, there’s Facebook Messenger.
Facebook Messenger, an application that allows individual and group messaging, was launched in 2011 and now has 1.3 billion monthly active users. Of the people who use Facebook, 64% also use Messenger.For companies, Facebook Messenger has the advantage of allowing direct communication with customers that is more private than social publications and more specific and personalized than email.According to Facebook, 20 billion Facebook Messenger messages are sent every month between people and companies, and 69% of US consumers. Who use messages say that being able to send messages to a business makes them feel more secure about the brand.
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People not only use messaging more and more to communicate with companies, but they are also more open to receive messages from companies. According to MobileMonkey, the average opening rates for Facebook Messenger messages are 50-80%, compared with about 20% for emails. Approximately 20% of people who receive direct messages will click, compared to the average of 3% clicks for emails.
How To Set Up Facebook Profile With Your Business
Before you can start using Facebook Messenger for your business, you must configure it.Your Facebook Messenger username is the @ sign followed by the name of your Facebook page; It should appear under the name of your company on your Facebook page.To activate Messenger for your Facebook page, go to Settings, select General, scroll to Messages and click Edit. Click on the option “Allow people to communicate with my page privately by displaying the Message button” and click on Save Changes.Once you’ve set up Facebook Messenger, try these ways to reach your customers.
6 Ways To Use Facebook Messenger
1. Send Automated Messages
If you have a Facebook page, you can configure Messenger to send automatic messages to people who interact with your page. To welcome people to Messenger, you can send an automatic greeting to anyone who opens a conversation with their Facebook page in Messenger, even before they send a message. Sending an automatic greeting is a great way to welcome visitors to the page and tell them what they can expect from your Facebook page and where to get important information and content from your brand.
You can also set up instant responses, which are automatically sent to anyone who sends a message to your company, to inform them that they have received your message and when they should receive news from you.If your Facebook page has been set up to allow people to meet with your business, you can also set up automated appointment messages via Facebook Messenger, which met one day before the appointment. Includes reminder and post-appointment message. General Chat Chat Lounge. All automatic messages come with standard text that can be changed to meet your specific needs.
2. Provide Customer Service
The quality of your customer service can make or break your business, and Facebook Messenger offers a way to improve and customize the way you help your customers. By using Facebook Messenger for customer service, you’re not only helping to solve your customers’ problems, but you’re doing it with a method they really prefer: according to a Nielson survey, 56% of people would prefer to send a message To a company that call the customer service.
When someone posts a comment on their Facebook page, Messenger allows the conversation to be private so they can address their specific problem. Now, instead of asking them publicly to send you an email or to call you directly, you can simply reply to a comment with a private message through Messenger. The public comment will remain visible, but your private messages will be hidden; All other visitors to the page will see a note next to the comment that says they responded in private, which shows that they are not ignoring their customers.
3.Use Messenger Links
If you want to reach potential customers who haven’t contacted your brand on Messenger, you can use Messenger links to encourage them to send messages. Messenger links, also known as MM links, are short URLs that, when clicked, send people to your Facebook page and interact with your business in Messenger. Messenger links, which appear as m.me/laysyourbusinessusername], can be used on your website, may include your email signatures and business cards, be displayed in the packaging or marketing material of your product. Or embedded in scannable QR code.
4. Create Facebook Messenger Ads
There are a couple of ways to create Facebook ads that integrate with Messenger. Facebook Messenger Ads are display ads that appear alongside other messages in the Messenger app and can be used to reach anyone who matches your target audience, no matter what your Facebook page But have not come When someone clicks on a messenger ad, you are taken to the call with a detailed view of the messenger with the selection process you chose.
Ads on Messenger resemble normal Facebook ads and appear on the news or Instagram, but instead of sending people to the homepage of a website, there is an action to send a message when clicked . So, let’s start a conversation with Messenger. Business research shows that ads that click on Messenger perform five times better than traditional Facebook ads.
With Facebook Juice Ads, you target people in a specific geographical area through an ad and give businesses the option of clicking on them to send a message. The ads they reach can be used to tell people that they are close to your business and encourage them to look up, tell people about current sales or promotions, or just your brand Can raise awareness about Send a message to the ad you choose Selecting a call action gives people the option to send a private message directly from the ad to Facebook Messenger.With Sponsored Messages, which show ads to users already communicated through your messenger, you keep updates, promotions, promotions, And send offers.
5. Sell Products And Services
Facebook now offers businesses the ability to sell products and services directly through Messenger. Adding a messenger sales channel to an e-commerce site allows users to view and purchase products from within Messenger and then redirect to the checkout page of the website for purchase.
Messenger allows customers to make purchases through PayPal without ever leaving Messenger, using a Buy Now button embedded in Messenger. Customers who purchase within Messenger will also have the option to confirm the order and view the receipt.
6. Get customer feedback
Customer feedback is very important, but achieving it can be overwhelming. With Facebook Messenger, instead of emailing users a survey or asking them to write a review, you can ask them how they are enjoying their purchase and let them know if you If they need anything, they are there to help.You can also use Chatbot and Survey Builder to create surveys in Facebook Messenger, which are easy and easy to read and have a higher response rate than surveys sent by email.
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