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These days it is well known to grow your business through social media. It is not like you used to place your company on an advertisement on the yellow pages and pray for the best.
But just like everything else, social media can be a double-edged sword. It can be a great way to promote your business … but it can also be very overwhelming and exhausting for business owners. I hear it from people all the time. “If I create a Facebook page, I also need a Twitter and if I create a Twitter, I also need a YouTube account” and the vicious circle continues with all available social media.
Hey, I know it sounds crazy. But this drama happens to companies all the time, and the only way to get out of this terrible vicious rat race is by …
Get To Know Your Customers
The solution for a high ROI with Social Media Optimization Services in Lahore has its origins in understanding the audience you are trying to reach. “Not literally”, but by putting together a well-designed plan that reflects the needs, wishes, expectations and fears of your client. It is as if you are teaching your friends’ parents so that they like you more. You have to determine their preferences, habits and how they spend their time. This includes which social media platforms they use and how often.
If you’ve said that, I’m sure you’re here for answers. Here are the top 3 most popular social media platforms that will offer you maximum ROI.
With more than 2 billion users and 1.74 billion mobile active subscribers, it is one of the largest social media platforms in the world. From simple fan pages to paid advertising options that allow you to investigate who your customers are and target ads with incredible precision and specificity.
While some companies still think that social media are primarily intended for young people to communicate, Facebook does not. From 2017, women and men between 25-54 years old are 32% and 29% of Facebook users and only 9% of users between 18-24 years old.
The Best Part !!
Facebook offers an advantage over other platforms, in the sense that it is a full-service social media platform and a customer engagement tool, IN REAL TIME. So, in our opinion. Facebook is probably the best place to start. Easy to set up and a great way to help people get to know your company and goals.
Whether you want to express your thoughts out loud to customers, or you like to build a personal relationship with them … Twitter is the second choice for promoting your business. Let’s see how?
- 51% of active users follow brands and companies that they like.
- 90% of users follow their favorite brands or companies because of discounts and promotions.
- There are approximately 313 million active users and the majority
- 74% of users are 15-25 years old.
Why Twitter?
Only if you want to be involved with your customers, promote your brand, as well as discounts, competitions and promotions that, if done properly, can be shared by hundreds of people.
- As noted by BigCommerce, Instagram is by far the second best place to invest your advertising money. Ideal for sharing images and short videos that appeal to targeted niches and position your company for 600 million users.
- Since March 2017, more than 120 million users have visited a website or company based on an instagram advertisement.
- 50% of users follow one or more companies on Instagram and 60% use it to find out more about a product or service.
- Most instagram users are between 18-29 years old and know how to buy more.
So,
Instagram is perfect for your business if you are trying to promote and target young markets with visual content. Easy to use and could be a great way to create another.
Although there are so many other platforms that we have not researched on this blog, this should give you a clear understanding of where your efforts on Social Media Optimization Services in Lahore will bring you the most results. As stated earlier, understanding your client’s needs, expectations, desires, and fears will take you very far in this world of social media.
