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Chic and casual feminine ready-to-wear

In the fashion world, France is asserting itself as the benchmark for elegance and inventiveness. If the big designers contribute to this fame, the small ready to wear women clothing brands undoubtedly bring an exceptional creative richness.

This is particularly the case with the Shurooq brand, which offers an original casual chic style combining Latin inspirations with French refinement.

Discover the unique and chic universe of this feminine ready-to-wear brand that offers fresh, urban fashion.

Emma François creates unique models that are both current and offbeat by skillfully mixing trends and her travel inspirations. Shurooq brand makes it a point of honor to offer quality products, in particular by committing to working with organic fibers or fibers from fair trade crops.

The ready-to-wear brand was enriched in 2008 with a line of jewelry and today offers a complete collection of clothes and bags always made in accordance with artisanal rules and know-how.

Shurooq: a complete range for your dressing room

At Shurooq you can find the original and trendy outfit of your dreams to go to the office, for an outing or just to feel chic every day, but not only: the brand offers the essential accessories to harmoniously complement your outfit with its jewelry line and bags.

Round bag weaves Shurooq

Whether for winter or spring-summer, Shurooq takes care of its collection for women by offering unique pieces, anchored in fashion trends. The brand is inspired by the flagship colors, patterns and prints of the moment and combines them with the designer’s travel souvenirs to create original, quirky and elegant models.

Both simple and refined, the clothes in the Shurooq collection can be worn easily for all occasions, both in formal attire and in a casual style. Dresses, straight, wide or slim pants, blouses and shirts, coats or jackets: Shurooq offers a whole range of clothing reflecting French aesthetics.

And to meet all your desires for a harmonious look, the brand also offers a collection of accessories faithful to its casual chic spirit with its shoes, bags and jewelry.

If you are looking for a quality, feminine coat with a cut that is both current and original, you will find what you are looking for in the Shurooq winter collection.

For a chic, refined and simple spirit, choose the hyper-trendy oversized cut wool coat, embellished with a houndstooth pattern and which offers its originality in the details: double-breasted front, martingale in the back.

For a relaxed urban look, play with volumes by teaming an oversized cropped coat in trendy corduroy or in faux-sheepskin-lined cotton with slim jeans. Finish the outfit with a pair of brown heeled boots and you will have a total chic, trendy and original Shurooq look.

For a simple and elegant look at the office or for an outing, the little Shurooq dress is a sure bet to have in your wardrobe. In short or long version, the dresses are offered in chic, slightly retro cuts with a round neck or a wrap neckline. Here again, it is the details that give a unique character to the garment: the original patterns are sublimated by the lightness of the cotton veil used and the tailoring details such as the gathers and ruffled panels.


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