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Links are an important part of your SEO services in Lahore strategy and, if your links are broken, you may notice that you are sliding down. A broken link occurs when the page to which the link should lead is no longer accessible.
Broken links ensure broken trust. If the links on your site break without your knowledge, you can lead your visitors astray. Web users trust your site to provide the information they are looking for and, if they come across a link that they are interested in and the connection is not solid, this poorly reflects your brand.
Why are Links Important for SEO?
If your site is generally considered to be a useful source that provides interesting information that is relevant to the search queries entered, you are probably on the search engine result pages (SERPs). So, if SEO is about relevance, usability and involvement, where do links come in?
Links represent the authority of your site in search engines. The logic is that if other sites refer to your content, your site must be a good source. The more sites with a high authority go back to yours, creating a so-called backlink, the higher your authority becomes in the eyes of Google. This in turn affects your Google ranking.
What Is Link Juice?
If you’ve read this far and are still not sure what ‘juice’ has to do with the price of fish, here’s your explanation. “Link juice” is the term used by SEO specialists to describe this site authority. Theoretically, the higher your authority, the higher your rank. In the past, the more backlinks you had, the better your authority; however, the Google algorithm is now much smarter. The more relevant and credible the linking source, the higher your authority becomes.
What Is Internal Link?
Internal links are also important. By linking your pages together, search engines give an indication that you provide a lot of information about a range of related topics. This is also an indication that your site is a useful resource for the people searching for it.
How Can You Identify A Broken Link?
There are a number of programs that you can use to determine if there are broken links on your site. Online, cloud-based software such as _____ and _____ can help you discover and repair your broken links, but even if you check monthly, you cannot catch them all before a user clicks on the link. In such cases you must make the best of a bad situation.
Optimize Your 404 Error Page
Although you do everything to fix your links when they are broken, you cannot catch them all before a user clicks. When internal links are broken, the user is redirected to the 404 error page of your site. You can reduce the frustration of your visitors when they end up on your error page and get the best out of a bad situation by displaying links to your most popular pages. Complete this with a ‘Contact’ form and you have in fact turned your error page into an improvised lead generation landing page. You’re welcome!
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