Your new website is live … and now what? The launch of a new website is a great achievement that can do wonders for your business: it can establish an attractive brand identity, improve credibility, create a positive perception of your business and outperform your competition. But while a new …

Is your marketing content excellent, good or poor? How do you say it. The content may be subjective, but that does not mean there is no way to assess its quality and effectiveness. There are many tools that can tell you how well your content is working for your target …

The problem of supplying the population with quality drinking water is relevant in the modern technogenic world. Even after cleaning with public utilities, the quality of the water supplied through the water supply leaves much to be desired. This is due to the use of outdated equipment.  In this regard, …

Let’s Face It, We All Want To Grow Our Audience. Extending the reach of your business can help you generate more sales, create a sense of trust in your brand and lead to more conversions.So how exactly do you start growing your audience? We have put together five marketing tips …

If you are not familiar with the factors that influence the search ranking of your sites, you may be pushing your company further down the list of Google search results without even realizing it. If your website falls into one of (or all) of the following four categories, it is …

Positioning on top of Google searches can be a tedious job, but it is a goal that most companies strive to achieve. To avoid slipping even lower in search engine results, your company must put SEO at the top of its to-do list. Users put a lot of trust in …

There are so many different metrics that can make you think that you know everything there is to measure consumer participation. Sure, Google Analytics, email open rates, time spent on sites and page visits are solid indicators of how well your business is working, but there are underlying aspects that …

Search engine optimization or SEO remains one of the most powerful tools in digital marketing today. It is one of the most effective ways to increase your search engine ranking and, as a result, attract more traffic to your website. SEO is especially instrumental for small businesses that try to …

Most of today’s businesses rely heavily on their online platforms. With more and more people of all age groups who get used to the Internet and online activities, online business platforms have become more or less mandatory for all businesses, large or small. However, in the world of online business, …

Ask the business owner if it is in a competitive market and prepare to get a group of “yes” answers. A digital analysis of the competition can be one of the most important aspects of the operation of a company. Some of the variables to consider are a constantly changing …