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Best Link Building Strategies In 2020

Link building has recently become one of the most talked about ways to improve your website’s search ranking on Google and other popular search engines. The results can be far-reaching and even easier than you think. With SEO more important than ever, creating and implementing a powerful link building strategy can have long lasting positive effects. This article will cover the top link building strategies that can help your company increase its domain authority and rank its SERP.

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1. Content

Everything is satisfied. Good content produces good results and bad content produces bad results. The first step is very simple, to connect other websites to your content, you need to start with writing good content that resonates with your readers. It’s important to understand your core audience so that your content can reflect what your audience is searching for, thus creating more buzz. You should also try to keep content that is informal, well structured, and written with SEO keywords in mind.

2. Social Media

You’re providing good content, but people need to watch it. Social media is a great way to reach new audiences and get a backlash in the process. It’s important to post your content on the most popular social media platforms so that you have the maximum possible reach. Twitter, Facebook, and LinkedIn are all good ways for your content to reach a new and specific audience.

3. Private Blog Network (Pbn)

It seems like everyone is talking about private blog networks, but what are they? In layman’s terms, PBNs are high-powered domains (usually expiring) that are used to redirect links to a higher authority on your site. This type of strategy can be described as a “gray hat” SEO and therefore must be ensured that you and Google maintain your constant friendship. PBNs should be used with caution and are generally safe when they do not exceed 20% of your overall link portfolio. PBN should only be used by an experienced person so that you do not waste time and money. Read more about creating and using PBN here.

4. Reaching Potential Websites.

This link is an old school version of the building, but as they say, “If it ain’t broken then don’t fix it.” If you put the time and effort into producing good content, there will usually be no problem sharing and linking to your site. The fastest way to do this is simply to reach out. This can be done through social media platforms, email, phone calls and more. You should always be sure to arrive in a friendly manner, and should not sound like a robot with hyper automatic emails.

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